The GreenAsia Group, invited to speak at the Panasonic Eco ideas forum, co-hosted by the Energy Market Authority (EMA) took the opportunity to present United World College of South East Asia, a world-class case study of the commercial benefits an integrated and holistic approach to sustainability and diligent energy management can provide over ‘business-as-usual’. As shown in the presentation, it is necessary to convince businesses to adopt energy efficiency measures, by selling the potential cost savings, rather than focusing on their carbon reductions.